Business strategy

Most business strategists can quote reams of business theory but at Smith and Saunders we focus on the real world. All members of Smith and Saunders have many years practical experience in developing and running businesses of all sizes and types and can bring their knowledge to your company.

If you are a start-up company wanting to develop your first business plan or an established organisation wanting to refocus your business we can help you.

Our approach to strategy is simple:

Where do you want to go and what is the best way to get there?

We can then assess your businesses strengths and capabilities and develop, with you, the best approach.

For example:

• Where is the business trying to get to in the medium and long term?
• Which markets should a business compete in?
• How can the business perform better or gain advantage over the competition?
• What resources, such as people skills, assets, finance, relationships, technical competence, and facilities are required in order to be able to compete?
• What external, environmental factors affect the businesses' ability to compete?
• What are the values and expectations of the stakeholders who have power in and around the business?

We can help you develop:

Corporate Strategy - the overall purpose and scope of the business. This is a crucial level since it is heavily influenced by investors in the business. Corporate strategy is often stated explicitly in a "mission statement".
Business Unit Strategy- concerned with how a business competes successfully in a particular market. It concerns decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc.
Operational Strategy - how each part of the business is organised to deliver the corporate and business-unit strategies. Operational strategy therefore focuses on issues of resources, processes, people etc.

The Smith and Saunders team have long experience working at all levels of business (from small local businesses to major multi-nationals) which means that we are able to bring a unique perspective based on not only creative ideas but practical hands-on business strategy.

For more information on how Smith and Saunders can help you develop your business strategy contact us here.

Clear concise advice from real business leaders

Strategies to suit your business and your market

Practical stretegies rather than 'management speak'

Solutions to get you to where you want to be