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Online campaign managementPay-per-click Advertising (PPC) (Google Adwords)Whether launching a new site, developing a tactical sales or advertising campaign or developing longer term brand awareness, pay per click (PPC) advertising can be a useful supplement to long term Search Engine Optimisation. There is no better time to show your advertisement than when someone is actively looking for your product. Pay-per-click advertising offers you exactly that... better still you only pay for the advertising when it works. We work primarily with the two main players: Being successfulSuccess is all down to ensuring you have "strand of relevance" that runs through your Keywords, Ad-text, landing content, and call to action. The key to good Adwords Campaign Management is measuring each and every stage and acting on the information. We have standardised on a set of Google Analytics reports that deliver all the forensic information we need to get your Adwords campaign started. Then once we have a good understanding we tailor the reports to your Adwords campaigns. This means you always have an up-to-date status for you own internal reporting. Campaign planning and managementWhy pay for Adwords Campaign Management? That is a good question, as the majority of our clients start out with campaigns they have created themselves.
What’s right for you? Text, local, picture and videoPay per click advertising is, in the majority, a text based advertisement, but there are a number of other supported advert types that may better communicate your message. We can advise and produce all of the alternative formats as well as effectively managing hybrid campaigns. Video is defiantly worth considering for brand awareness. At present there is little competition for PPC Video adverts and you do not pay for the impression if the video is viewed in it entirety but no link is followed. Also once you have a Video clips you can post them on Youtube etc to develop SEO backlink strategy. Other advertising opportunities to considerGoogle Adsense – we can advise on generating revenue from your website
by taking Google adverts |
Effective marketing solutions for your business
Long term brand building or tactical promotions Managed solutions that deliver results Effective marketing support | |||
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