Online campaign management

Pay-per-click Advertising (PPC) (Google Adwords)

Whether launching a new site, developing a tactical sales or advertising campaign or developing longer term brand awareness, pay per click (PPC) advertising can be a useful supplement to long term Search Engine Optimisation.

There is no better time to show your advertisement than when someone is actively looking for your product. Pay-per-click advertising offers you exactly that... better still you only pay for the advertising when it works.

We work primarily with the two main players:
Google Adwords - 89% of search traffic and best for B2B campaigns
MSN Adcenter - worthwhile for B2C and usually with much lower competition for keywords

Being successful

Success is all down to ensuring you have "strand of relevance" that runs through your Keywords, Ad-text, landing content, and call to action. The key to good Adwords Campaign Management is measuring each and every stage and acting on the information. We have standardised on a set of Google Analytics reports that deliver all the forensic information we need to get your Adwords campaign started. Then once we have a good understanding we tailor the reports to your Adwords campaigns. This means you always have an up-to-date status for you own internal reporting.

Campaign planning and management

Why pay for Adwords Campaign Management? That is a good question, as the majority of our clients start out with campaigns they have created themselves.

• Save time and money - There are a number of mistakes that everyone seems to make when they first start campaigns - Setting up the wrong time zone, too many key words in a campaign and no specific landing pages and paying too much for keywords are some of the most common
• Pay less – The more relevant your keywords (and negative keywords) and the better your ad-copy the better your relevance rating the less you will need to bid to be in the top 3 adverts.
• Precise targeting – we can create campaigns for just certain cities to run only at certain times of day or in a local language or place ads on specific industry websites that take Google adverts.
• Understand market conditions - we run many campaigns and can see the potential for your campaign. Knowing when you have spent enough in a competitive market is very valuable.
• Specialist tools – Over time we have collected some excellent tools to allow us to identify, score and monitor key words as well and monitor what your competitors are doing.
• Reporting – We understand the market moves fast so every client receives a weekly analysis from a dedicated campaign manager as well as a set of automated custom reports sent from Google Analytics. This way you are always well informed.

What’s right for you? Text, local, picture and video

Pay per click advertising is, in the majority, a text based advertisement, but there are a number of other supported advert types that may better communicate your message. We can advise and produce all of the alternative formats as well as effectively managing hybrid campaigns.

Video is defiantly worth considering for brand awareness. At present there is little competition for PPC Video adverts and you do not pay for the impression if the video is viewed in it entirety but no link is followed. Also once you have a Video clips you can post them on Youtube etc to develop SEO backlink strategy.

Other advertising opportunities to consider

Google Adsense – we can advise on generating revenue from your website by taking Google adverts
Banner Advertising (CPM) – We can design and place banner advertising campaigns please contact us for more information

Long term brand building or tactical promotions

Managed solutions that deliver results

Effective marketing support