Smith and Saunders - marketing communications consultants

Online campaign management

Whether launching a new site, developing a tactical sales or advertising campaign or developing longer term brand awareness, pay per click (PPC) advertising can be a useful supplement to long term Search Engine Optimisation.

PPC are adverts that you only get charged for when a customer clicks on them to go to your site. These ads can be on the search pages of the big search engines or can be inserted into other web sites to run alongside relevant content.

They are particularly useful for:

  • New websites that haven’t been ranked by the search engines
  • Advertising promotions or campaigns that last a short time
  • Long term brand development and company visability
In order to make sure PPC works for you it is necessary to carefully monitor and manage the adverts placed, the cost of each click, and the conversion of those clicks into sales. This takes skill, experience and time.

The solution

Smith and Saunders has many years experience planning, developing and managing PPC campaigns for clients and can take this knowledge and use it to make sure you get the best possible return on your advertising spend.

We'll work with you to define what your goals are for your campaign, decide the best venues and services to use and help you create compelling advertisements for your business. We'll then implement and manage an effective campaign for you, continually monitoring the results of the adverts and adapting them to maximise success. We'll also monitor your online advertising spend to keep your project within your budget.

  Effective marketing solutions for your business

Long term brand building or tactical promotions

Managed solutions that deliver results

Effective marketing support

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Smith and Saunders Limited - web design in Cambridge
t: 01638 577 170  |   m: 07768 255967 or 0776 1414935  |   e: info@smithandsaunders.com