Online campaign management

Whether launching a new site, developing a tactical sales or advertising campaign or developing longer term brand awareness, pay per click (PPC) advertising can be a useful supplement to long term Search Engine Optimisation.

PPC are adverts that you only get charged for when a customer clicks on them to go to your site. These ads can be on the search pages of the big search engines or can be inserted into other web sites to run alongside relevant content.

They are particularly useful for:

• New websites that haven’t been ranked by the search engines
• Advertising promotions or campaigns that last a short time
• Long term brand development and company visability

The solution

Smith and Saunders has many years experience planning, developing and managing PPC campaigns for clients and can take this knowledge and use it to make sure you get the best possible return on your advertising spend.

We'll work with you to define what your goals are for your campaign, decide the best venues and services to use and help you create compelling advertisements for your business. We'll then implement and manage an effective campaign for you, continually monitoring the results of the adverts and adapting them to maximise success. We'll also monitor your online advertising spend to keep your project within your budget.

Long term brand building or tactical promotions

Managed solutions that deliver results

Effective marketing support