Online marketing, Internet marketing, also known as web marketing, webvertising, or e-marketing, is referred to as the marketing of products or services over the Internet.
Online marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Online marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising and social media strategies.
Search Engine Marketing (SEM) – promoting a website by increasing its visibility in search engine result pages (SERPs) through the use of either paid placement or pay-per-click advertising (Google Adwords), contextual advertising (Google Adsense), and paid inclusion, or through the use of free search engine optimization techniques.
Display Advertising – the use of web banners or banner ads placed on a third-party website to drive traffic to a company’s own website and increase product awareness.
Search Engine Optimization (SEO) – improving the visibility of a website or web pages in search engines via the “natural” or un-paid search results.
Social Media Marketing – the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.
Email Marketing – directly marketing messages to a group of people using electronic mail and e-Newsletters.
Content Marketing – the creation and sharing of informative content as a means of converting prospects into customers and customers into repeat buyers.
Smith and Saunders have many years of experience adding value to our clients online presence using all of the strategies above. Contact us to see how we can help your business.